Yoram “Jerry” Wind
The Lauder Professor Emeritus and Professor of Marketing at the Wharton School of the University of Pennsylvania
Jerry (Yoram) Wind joined Wharton in 1967 with a doctorate from Stanford. He is the Lauder Professor Emeritus and Professor of marketing. He founded the Wharton Think Tank – The SEI Center for Advanced Studies in management and ran it for 3 decades. He has edited top marketing journals, published over 300 articles, and 25 books, and received the 4 major marketing awards: Buck Weaver, Parlin, Converse, and AMA/Irwin Distinguished Educator Award, and inducted to the inaugural group of AMA Fellows. He was one of the original Legends in Marketing, with an 8-volume anthology published by Sage in 2014. He has consulted with over 100 companies, is a member of executive committee of SEI, sits on the advisory boards of various companies and nonprofit organizations, and testifies in intellectual property cases. He is a trustee of the PMA and the Curtis Institute of Music and chairs the marketing and communications committees of both organizations. He is a co-founder of The Interdisciplinary Center (IDC) Herzliya Israel and chair of their higher academic committee. His current research explores marketing-driven business strategy, the Network Challenge; reinventing advertising; creativity and innovation; and challenging our mental models. He is a 2017 inductee into the Marketing Hall of Fame.