CEO of Acento Advertising
Roberto Orci currently serves as CEO of Acento Advertising, specializing in the US Hispanic market as well as the new mainstream, or Total Market. . Roberto’s background includes a wide range of products and categories. Roberto’s career in marketing and advertising has taken him to Mexico, Canada and the U.S. He was a Brand Manager at Procter & Gamble (Mexico); VP at Ogilvy & Mather in the U.S., Canada and Mexico; and currently leads Acento Advertising in Los Angeles.
Roberto received his BBA in Finance from the University of Houston and his MBA from Thunderbird Graduate School of Global Management. Roberto is also the Past Chairman of CMC-The Voice of Hispanic Marketing. He has volunteered or served on numerous boards including Taproot Foundation, MALDEF, and is a founding member of the AIMM Alliance of the Association of National Advertisers.
On the personal side Roberto is married to Jeanine, has a stable of pets and is a fitness junkie.