Who We Are


Purple is a non-partisan coalition, campaign and movement.
We span the breadth of American society to rediscover and recommit
to our democratic values and institutions.


It begins this November with a media and education campaign
of unprecedented scope that will illuminate and dramatize the
bounty of American democracy.


Why we need to act


Some 23% of American millennials say that democracy is a
“bad way” or “very bad way” to run the country.*

More than 29% of the public recently expressed support
for either a “strong leader” or “army rule”.**

From 2017 to 2018, US citizens’ trust for government,
business, non-governmental organizations and
the free press plummeted 37%.***

Among 1400 adults asked about the importance of democracy,
only 39% said “absolutely important.” ****


How we make a difference


No matter the politics of the day, American democracy demands participation, and suffers amid indifference and mistrust. The Purple campaign will be the leading edge of a movement to promote and reward citizen engagement in our communities at every level. In turn, that movement aspires to nothing less than creating a new social norm.


A Broad Coalition


*2010-2014 World Values Survey.
**2017 survey of 5000 voters by the Democracy Fund.
***The Edelman Trust Barometer 2018 is an annual tracking study measuring the levels of trust in government, business, NGOs and media in 28 counties. From 2017 to 2018, its measure of US citizens’ trust for those institutions plummeted 37%.
****2018 Democracy Project survey of 1400 adults, undertaken jointly by the Freedom House, the George W. Bush Institute, and the Penn Biden Center for Diplomacy and Global Engagement at the University of Pennsylvania.