Who We Are

 

Purple is a non-partisan coalition, campaign and movement.
We span the breadth of American society to rediscover and recommit
to our democratic values and institutions.

 
 
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It begins this November with a media and education campaign
of unprecedented scope that will illuminate and dramatize the
many glories of American democracy.

 
 

Why we need to act

 

Some 23% of American millennials say that democracy is a
“bad way” or “very bad way” to run the country.*

More than 29% of the public recently expressed support
for either a “strong leader” or “army rule”.**

From 2017 to 2018, US citizens’ trust for government,
business, non-governmental organizations and
the free press plummeted 37%.***

Among 1400 young adults asked about the importance of democracy,
only 39% said “absolutely important.” ****

 
 
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How we make a difference

 

No matter the politics of the day, American democracy demands participation, and suffers amid indifference and mistrust. The fall’s Purple campaign will be the leading edge of a movement to promote and reward citizen engagement in our communities at every level. Choose an analogy: Are we a refresher course, reminding us of how a democratic society functions? Yes. Are we a playlist of content that tells the American story? Yes. Are we engineers, aspiring to nothing less than a new social norm for active citzenship? Yes. Are we a 70s-style marriage encounter, helping us simply to fall in love with our democracy again? Yes. Maybe that above all. Along the way, we are literally building a brand, a Purple banner of proud participation to be hoisted by the many organizations and individuals already committed to the mutual goal of restoring faith in the American Way. That bears repeating: restoring faith in the American Way. There is hardly in the world a more pressing need. And there is surely no more worthy goal.

 
 

A Broad Coalition