No matter the politics of the day, American democracy demands participation, and suffers amid indifference and mistrust. The fall’s Purple campaign will be the leading edge of a movement to promote and reward citizen engagement in our communities at every level. Choose an analogy: Are we a refresher course, reminding us of how a democratic society functions? Yes. Are we a playlist of content that tells the American story? Yes. Are we engineers, aspiring to nothing less than a new social norm for active citzenship? Yes. Are we a 70s-style marriage encounter, helping us simply to fall in love with our democracy again? Yes. Maybe that above all. Along the way, we are literally building a brand, a Purple banner of proud participation to be hoisted by the many organizations and individuals already committed to the mutual goal of restoring faith in the American Way. That bears repeating: restoring faith in the American Way. There is hardly in the world a more pressing need. And there is surely no more worthy goal.